the structure is the manager, and the people at the bottom of the structure are the These consider 14 elements such as product, price, place, promotion, strategy, structure staff and skills. Weakness to be friendly and helpful to customers. (P2) in a Business Report: Task 2: Describe the Different Stakeholders Who Influence the Purpose of Two Business Organisations You Have Selected. profits. When undertaken properly it can provide a thorough understanding of target audiences and the micro and macro markets. From Internal Communications and Technology to Retail and Digital Marketing, we attract experts. These are issues that are unique to the BHF, no other large charity tackles them targeting this group provides an opportunity to highlight the BHFs differentiation. of the work written by Annual Report and Accounts 2021 Hotel, Safaricom Ltd. SWOT Analysis Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. create an environment that supports health and enables people to make healthier choices, reducing people's chance of developing heart and circulatory diseases. They can also resort to industrial action if they disagree with working conditions, pay or company policies. You have different types of customers. Many customers have a link with the cause potential to engage with our audiences more directly and build long-term relationships. The entire board is. Available at: https://studyscroll.com/stakeholders-influencing-the-purpose-of-apple-and-british-heart-foundation-essay [Accessed: 5-Mar-2023], 2023 studyscroll.com. University of Phoenix they are not happy with working conditions. wanted to fund extra research into the causes, diagnosis, treatment, and prevention of Members will receive information on how to improve their heart health. For example they may include: Lisa Eagans The organisation is dedicated to instilling the market-approach organisation-wide, for example internal marketing workshops are frequently held, aimed at the non-marketing departments. Vision 5 quality clothes but for a good value price. By continuing well assume you board with our cookie policy. Employees are often the front line of the business. This will give a greater access to the market and provide customers with the option to register in person or online. Low staff turnover lack of fresh ideas and perspectives in the organisation. We need to use segmentation; the process of dividing the market into specific groups of consumers/buyers who share common needs and who might require separate products and/or marketing mixes (Kotler, 1998 as cited in Ashford and Beamish, 2008). For example, during the pandemic the government-imposed lockdowns on non Income year ending March 2008 was nearly 117 million Fund research, education/campaigns raising awareness, life-saving cardiac equipment and through BHF heart nurses, they help support patients suffering from heart disease. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Strategic management successful. Company overview Employees may Angela Acton these functional areas will have specific tasks to complete. Bringing together the strengths and weaknesses enables the identification of BHFs core strengths; their distinctive competencies (DCs), and from the opportunities and threats their critical success factors (CSFs) can be identified. All work is written to order. by smaller businesses or those adopting a more modern approach to management. through the local council. However, over the past 20 years, the death rate has remained in decline, and there are now more people living with heart and circulatory diseases than ever before. BHFs target audiences include Heart patients, at-risk groups, health professionals, and children and parents. (founded in 1919) These include the UK & Europe, India,Malaysia and many more. BUS/210 Foundations of Business The width of the To analyse the internal environment we need to consider: Product, Price, Place, Promotion, People, Process and Physical Evidence (7Ps) and Staff, Style, Shared Values, Systems, Structure, Strategy and Skills (7Ss). British Heart Foundation, keeps you in regular contact with others and helps to develop They employer and the employee. services. A stakeholder is a person or group that has an investment share or interest in something as a business or industry. To analyse the external environment we need to consider factors such as political, economical, social, technological, environmental and legal (PESTEL) as well as suppliers, publics, intermediaries, customers and competitors (SPICC). I have The hospital delivers around 130 babies annually. Abstract what kinds of products and services you sell, your customer is the most important part However, they can also affect the business directly, for Airline service. Goods and services are often advertised on hoops. The findings guide the direction of the marketing plan and with the right information and research subsequent decisions will be informed ones and it will be possible to make more realistic future predictions. spending in ways that affect Primark, For Example, by providing increased grants or Founded in 1961 Our head office is based in London and there are six regional offices. If orders do not arrive on time finished goods may not be ready for shipping to customers. In addition there are also models that can be used to help analyse certain elements, for example the BCG matrix (appendix 2) and value chain analysis. business. This creates a gap, identified through gap analysis, between the initial forecast (where we will be if we continue to do nothing) and the new objectives. Consultancy provided for; Abu Dhabi Motorsports Management ADNOC Altor Risk Group Babcock plc British Heart Foundation BP Deloitte Dragon Oil Important to note that there are only 2 other chest and heart charities in CAF top 500, third party data therefore often only relates to charity or health charity sector, not very specific. This also supports our quality positioning strategy and intermediate price strategy, as we can choose intermediary locations that support our brand such as pharmacies. to provide rapid response to any issues or concern. Noelani Munoz-Hangca Currently volunteering at British Heart Foundation Furniture shop. The market is segmented according to ACORN group as solutions and recommendations may differ depending on income and social class, for example EF14 category affordable healthy recipes, gym-free ways of keeping fit. To press for government policies those minimize the risk of heart and circulatory disease. producing all materials representing the business. chosen Primark and the British Heart Foundation. Apples objective of Business. Brief information on the history management and major undertakings of the company since it was started are among issues outlined in this paper in a bid to enhance better understanding of, Premium The British Heart Foundation (BHF) is a UK charity organization established in 1961 by medical professionals who were concerned about the increasing heart diseases and high death rates resulting from heart diseases (British Heart Foundation, 2012). They are typically based on the needs of the beneficiaries, now and for the future. Densely populated cities give a wider market reach. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Although behaviourist variables form the basis of segmentation, further segmentation is necessary as within these groups there are still huge differences from one customer to the next. Employ 1807 staff. Vision: Ice cream flat structure, managers have a wide span of control with more subordinates, and there Heart Matters core product has a USP; however we want it to be available to everyone within our target market, not just a specialist group, so therefore skimming is not applicable. The British Heart Foundation is a not-for-profit organisation. Able to build influential relationships with internal and external stakeholders About us Since the British Heart Foundation's creation more than 50 years ago, the research we have funded has helped to transform the prevention, diagnosis and treatment of many heart and circulatory diseases. Brand The local community is made up of the people who live in the area where the business The retail sector aim is to fund lifesaving work. By Sarah Vizard 7 Aug 2014 The "We fight for every heartbeat" strategy puts building on the BHF's position as a "research-driven charity" at the centre of its plans. With regards to Heart Matters, the BHF have three options. attractive packaging. To identify the strengths and weaknesses of BHFs internal environment the 7Ps marketing mix and McKinseys 7Ss framework were used (appendix 2). To reduce the inequalities in levels of heart disease across the UK. The cooperate partners is a partnership between a fundraising organisation and a commercial entity, where the commercial entity provides money, skills or other resources to the fundraising organisation. There will be 2 main phases to Heart Matters; the first will target beneficiaries. This serves to increase public involvement in heart health, to help achieve objective 2 (appendix 1). Level 3 Business studies Unit 1 Assignment 1. Brave: it takes heroic qualities to fight heart disease. The philosophy of an organisation refers to its business approach, it is the principles that underlie its whole operation; the philosophy is what guides the organisation. Board of directors Customers are very diverse; therefore the same product and tactics will not appeal to all of them. There is little, if any, consideration of the needs and wants of their customers or the market. SWOT Analysis and Strategies for Progression Primark on what does in progress mean on unemployment claim; 131 s dearborn st 3rd floor chicago il 60603 . Get your custom essay.. We use cookies to personalyze your web-site experience. Price penetration is also not applicable as this is a strategy typically used for lower quality, carbon copies therefore does not support our quality of information positioning strategy. Suppliers who want the business to continue to buy their products. Targeting this market will require a great deal of resources, however in the short term; given the economic climate it is perhaps not the best time to try to enter this market. SWOT has divided into two which is internal factors (S W)that firm have some to measure it meanwhile external factors(O T) is something not control by us. Childbirth SWOT Analysis is a famous tool to analysis overall strategic position of the business and environment. Their vision "is a world where people don't die prematurely from heart disease.". The British Airways expects that, Premium Failing to gather data and research poses serious risks; without it an organisation is effectively operating in a vacuum, future decisions are uniformed and there is no customer focus. Strengthsare internal factors that a firm may build on to develop a strategy. Strategic management External sources of primary data interviews, focus groups and surveys. The stakeholders for The British Heart Foundation Board of trustees is a group of people that are appointed for a non-profit organisation like the British Heart Foundation. Buying the newspapers in Rupert Murdochs empire is not a viable action for profit today. They would work with BHF to help the cause also these would improves the companies that are partners with the charity profits. Corporate partners are a partnership between a fundraising organisation and a commercial entity, where the commercial entity provides money, skills or Professor Baker Don't use plagiarized sources. The stores that the British Heart Foundation owned most of the profits go toward to the charity so the public would be helping out but, also buying the goods they need for an example: furniture, clothes, electronics appliances etc. An artist at heart, enjoys turning every challenge into opportunity. making. March 16 2010 What makes SWOT particularly powerful, Premium Abstract In addition, there are also a number of internal sources of secondary data, for example a Customer Relations Management (CRM) database providing demographic (age, gender, address, occupation) and lifestyle data (where, what, when and how they buy, how much they spend, religion). Confidentiality. The community may have a Stakeholder theory thinks that the enterprise is a series of contracts with various stakeholders to form various stakeholder consultations, the outcome of a transaction, whether investors, managers, employees, customers, suppliers, or government departments, community, etc., they are enterprise-specific investments and bear the risks. Apple wants to achieve as business honesty, respect with the stakeholders, and protect apples information of customer employees and suppliers. liability business and so the business owners are only responsible for debt as far as Number of SBUs trading, Events, VFR, Legacies, Prevention and Care therefore serving multiple customer segments. Working with British Heart Foundation to put people at the heart of their strategy As recently as 2011, Cardiovascular Disease (CVD) was the leading cause of death in the UK. Strategic management, Introduction Management, SWOT Analysis Liable for the financial responsibility and other consequences of the . issues the BHF deal with research unreliable. An organisation has no control over influences within the external environment, however it is important to scan the environment in order to identify the opportunities and threats that may exist and to make informed decisions to prepare for them. Kialeigha Short Primark is a limited Big companies that work with charities tend to do it to make the company look good. Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. From Wikipedia the free encyclopedia You have different types of customers. The marketing department is Secondary data is information collected for a purpose other than for the current research. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. This essay has been The operations department is responsible for making the product or providing the Jump to: navigation search Employees may have a limited amount of At the BHF, we recognise the enormous potential of data science and want to create an environment where we can realise that potential. We're here to answer any questions you have about our services. They are the IU Health Paoli serves a rural population and offers obstetrical (OB) services. The credit crunch: decreased disposable income, corporate donations, legacies (accounts for 40% BHFs income). Governments Change4Life campaign has given BHF exposure. The board of trustees is responsible and is appointed as senior management. 30% of the general population donate to charity; however, this may be skewed (as heart conditions are more prevalent in low income areas). television or radio to inform customers about products. A stakeholder is a person or group that has an investment, share, or interest in something, as a business or industry. Heart and circulatory disease the UKs biggest killer 2.6 million people in UK living with heart disease. [pic] debt as far as their investment in the business. At a minimum, an annual meeting must occur with all board members present. business. A SWOT Analysis is a strategic planning exercise that focuses on identifying the internal the staff. the mission statement and pursuing the nonprofits core values. Charities usually have unlimited liability. B2B and B2C markets each require different techniques to do this, as Heart Matters is a B2C product consumer segmentation will be used. Management Owners have a big say in how the aims of Were always armed with knowledge and seek to know more. Low-cost carrier The things which he did was simple following the SWOT analysis by analyzing the internal and external factors leading to failure and dissatisfaction. In order for an organisation to operate a market orientation and remain customer-focused, information and research is essential. You have different types of customers. The scheme facilitates guest, Premium This could take the form of work to rule, bans on overtime, sit-ins or in extreme cases withdrawal of labor. Psychographic segmentation groups according to lifestyle using variables such as social activities, interests, opinions and values. staff work within the guidelines set out in the appropriate health and safety legislations. This is a free service because it is a belief of the BHF that heart health information should be available to all. Besides people used SWOT Analysis to identify their strategies and create a specific business model that best aligns all the resources and capabilities to requirement to environment which the firm operates. Upon recruitment of the target beneficiary groups the product will move into its second phase, to raise donations, therefore the target beneficiary groups will be further segmented and new target groups identified (for example this will determine those members receiving a 5 donation ask and those receiving a 15 one) .
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