I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Excellent blog and I'm going to share it with some new agents in my office! In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Make sure you select something that shows just how well you know them. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. This is a great way for you to demonstrate that you are knowledgeable about the local area. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. Welcome to our Marketing Mastermind series for real estate agents. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. You now have a friend in real estate. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. But by any name, Listing E-Alerts are a powerful tool. and they're yours for free. You may get another referral in the future, growing your sphere of influence. Make sure you do not fall into this trap. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. It strikes up a conversation and they start chatting with you. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Its one of the oldest digital tools that Realtors have had at their fingertips. 3. Good iedea on using and award and sharing it with your soi. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. Do you know anyone who might be thinking of purchasing a home in the future? on ActiveRain. Either way staying top of mind with your list is important. Now that is a good introductory letter, Marte. Instead, you should spend your time visiting with several people in a one-on-one manner. What do you love about it? Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. So thank you, thank you, THANK YOU!!! I am the worst at self-promoting. But you cant be everywhere all the time. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. I think either way would be fine - whatever feels right to you. So take a different approach. And yes, for years they have been. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. You may think that you are so busy that you will never have time to go to another networking event. Here's a letter recently sent out by one of my faithful readers. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. You might even want to use a real estate CRM. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. For example, a home value estimate is one of real estate's most common lead generation tools. If you havent been staying in touch with your SOI like you know you should, youre not alone. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. That is why it is important for you to pay close attention to your sphere of influence real estate agent. You make an impression and brand yourself into their head. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. If you use your agent website for your Listing E-Alerts, you can use. So give your full attention to every person you meet, and remember, everybody matters. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Well done ! forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. If you really want to make a positive impression, then you may even want to publish in these journals. What Is a Sphere of Influence? You can give them some references. Happy Anniversary to ME! It would go like this. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Very nice. Tips For Preparation 1. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Follow up with them after the event. Where you make your list will depend on where you are in your business. Great way to phrase the letter - saying thanks to the client is always a must! Almost every CRM has a Listing E-Alert tool now. Today Im going to tell you, no. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. A few days ago I followed a search link and saw some advice that I thought was terrible. You type in their home search criteria and then enter their contact info. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. When you do go to a networking event, you may think the goal is to collect as many cards as possible. Theyre a light-hearted, non-pushy way to stay in front of people. You Are Truly "Above The Crowd!". This is how you start to learn what type of content is engaging, and which subject lines get the most responses. And this one from the Graham Seeby Group is an excellent example. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Its forcing real estate professionals to pivot their business and make some changes. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. For brand new agents a simple Excel spreadsheet will do the job.. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. I love your program, Jennifer. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. You didnt think we were going to let you off the hook, did you? Another excellent post. saying thanks to those who have helped you attain success is a great way to foster more !! But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Required fields are marked *. that are written by the members of this community. Your newsletter list is also a great place to find referrals. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Just pick up the phone. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. This helps you get rid of any old contact information that is either incorrect or no longer in use. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Brian Icenhower of The Real Estate Trainer has a great tip. We can use the search update tool for four general areas. Unlike Twitter, Pinterest will keep driving traffic to your website. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! What We'll Cover Housing Market Statistics 1. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Whats the first advice given to new real estate agents? And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. If theres one SOI pro tip that bears repeating, its this: Never assume. Are you sure you want to report this blog entry as spam? A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. 2. Date. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Dear (Name), How are you? Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. All you need to do is say, Hey! Then, send a personal note to them. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. This is one of the easiest ways that you can dramatically expand your sphere of influence. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. First, it is important to take a look at a few statistics that highlight the current housing market. It is important for you to stay connected with your real estate clients. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. You arent a clone. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Your way of handling the award was so tasteful. Check out our tips for advertising on LinkedIn! Still not sure how to write it? As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. A good CRM must have an IDX feed to your local MLS. Why Is Growing Your SOI So Important for Real Estate Agents? Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. And you never know where your next lead will come from. (One of my recent clients almost got badly burned by an inflated zestimate!). They build their spheres of influence through charity and service rather than passing out business cards.. Congrats. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. But how many agents actually take that advice? For most people, their home is their most valuable asset, and its also their biggest liability. They may even have some great content ideas. They already know you. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Gratitude is the best way to get more of what you want. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. And that's an uncomfortable idea for many of us. Oftentimes, they do need you, or they need your expertise for one thing or another. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. When it comes down to it, an SOI is just a group of people you know personally. Why not get deep once in a while? But asking for it can feel pretty daunting. Youll see every single time they just as appreciative as everybody else you reach out to. D. Verye good information here for all. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. You dont have to be a suited-and-booted business exec to have a great network. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Are you tempted to use AI to write blog posts? The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . If you throw a great party, you definitely want to put this to work for you. It wont be like that for long. I just want to check in with you and see how youre doing.. its also more effective. Just never, ever assume. Your note/comment is definitely going in my "keeper" file!! The more personal attention you give, the more theyll like and remember you. What are the biggest (non-monetary) challenges and rewards? These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. You may be wondering if you should be spending money on buying new leads. The writer recommended saying "I'm an agent now and I need your help.". But the truth is, as humans, were already influencing each other all the time. Is there anything I can do for you?. How low interest rates are and what a great time to buy it is? : ). This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Pay Special Attention to Those Who Matter Most 4. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. You at least need to take the time and make real estate letters personal. After youve sent a few value-packed emails, drop in and ask for that referral. Add your signature and contact information including your location. I stay in touch with my people, past present and to come, with a monthly . The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. And thats an uncomfortable idea for many of us. After all, theres only so much time in the day. Acronyms and jargon can kill your message. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. You can send this to your SOI, or your geographic farm. Diversify Your Outlets 5. You want to find ways to touch your SOI members without annoying them. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. March 04, 2012 08:13 AM. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. You can easily change up that second line to refer back to any relevant life, community, or even social media event. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Dont take the cheap route if its going to come across negatively. And even if your client needs nothing from you at least you checked in. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website.
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