A hard seltzer typically has a distinct sweet taste, as opposed to regular seltzer. Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. SONIC Happy Hour, redefined. This material may not be published, broadcast, rewritten, or redistributed. When you put those three pieces in place, it does make these rocket launches easier to withstand, says COOPs president, referring to rolling out high-profile licensed beverages. With its monochromatic flavor profile and lack of complexity, there is no incentive for palates looking for an exciting adventure. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. COOP is dedicated to serving the community and finding at least one beer in their lineup for every beer drinker. . (Well, MOST of them. No other fast-food place serves anything like it, and the company has copyrighted the drink's name. Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. And its no secret why cans are the answer for this market. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. The hard seltzers are each 100 calories with one gram of sugar and gluten-free with 5 percent ABV. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. Sonic Hard Seltzer. At home, at the lake, on your neighbors patio its happy hour somewhere! About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Cant wait to try this!! Follow @birdstorc and @goldenwitchfire on Twitter and Instagram for daily updates!Feb.. This beverage category continues to grow with predictions putting the hard seltzer market at $11 billion by 2027, he says. Beginning its 27th year, the Conference has produced over 780 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. If youre reading this, you probably know what came next: The craft beer industry, eyeing slowing growth in its maturing category, went looking for an answer to the White Claws of the world. Ill have to try the blue one! The Citrus pack includes four flavors Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. Earlier this month, rumors emerged online that the toymaker was Want to know how to say Happy St Davids Day in Welsh? Brand stewardship and licensing partnership was something that was in my set of experiences previously. Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. Head on over here to find a retailer selling SONIC Hard Seltzer near you! And by God, are those fans thirsty. Every craft brewer and their mother was spinning up a hard seltzer brand at the time, given the then-surging popularity of category leaders like White Claw and Truly. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. Sonic Hard Beverages - All your favorite SONIC flavors are now available as hard seltzer! Nov. 3, 2021, 09:55 AM. The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. Crawford Smith/Mashed. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. What are ya waiting for?! Treat your taste buds to a unique blend of Japanese melon Ramune soda and Pepino Limon Gatorade with a hint of sweetness, culminating in an acidic cucumbery aftertaste like nothing youve ever experienced before. This week, the sitting US Lego has announced some new sets for Disneys 100th anniversary including 18 adorable collectable minifigures. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. The lime essence in this can is full-flavored, with a citrusy pop and distinctive hints of lime oil. The pineapple notes that are present are less artificial-seeming than the orange, which may contribute to them coming across as more muted. Of course, the chain's distinctively chewable pellet ice has a cult following, but that's only one of many unique touches the iconic drive-in brings to their drinks. About COOP Beverage Works SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Where else can you customize your soda or slush with chopped fruit, an array of flavor syrups, and Nerds candy? By clicking Accept all cookies, you agree to the storing of cookies on your device and to the associated processing of personal data to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts. We got Big SunnyDand Tang vibes from this. About SONICHard Beverages SONIC is part of the Inspire Brands family. With craft beer growth slowly rebounding from the pandemic, heavy crowding in off-premise chain retail, and category lines blurred nearly beyond recognition thanks to malt- and spirits-based momentum with American drinkers, staking out a stable place in the market is no mean feat. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. All Rights Reserved. That was pretty much the default drink, explains Katie Camlin, former liquor store operator who now works for KC Bier Co. and grew up making Sonic runs in Kansas City, Mo. If youre within striking distance of a Sonic, assume youre surrounded by cherry limeade acolytes. [M]ost consumers are either fans or are at least familiar with our popular drink flavors across Sonics 46-state footprint, explains Springer, noting that while the firms franchisees are excited by the hard seltzer rollout, there are no plans to sell the alcoholic beverage at the drive-ins themselves. Prior to July 18, Sonic Hard Seltzer was available in a total of 31 states including Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, New Mexico, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia, Washington, West Virginia, and Wyoming. Product Dont love them unfortunately, here in TN. The water flavor packets are amazing! The fake cherry flavor is big and bold, calling to mind memories of eating cherry snow cones in the summertime. Well, not actually like mango, but like the ersatz mango we've come to expect from hard seltzer flavorists. Prices and availability are accurate as of time posted. This seltzer might also please fans of black cherry soda. No cherry taste to the cherry limeade, so disappointing. The aftertaste of this one has a distinctive SweeTARTS edge to it that's not unpleasant. IRVING, Texas Big 12 Sports Properties, the LEARFIELD team dedicated to the Big 12 Conference as its sponsorship rights holder, announces a multi-year agreement with Oklahoma City-based COOP Beverage Works, makers of SONIC Hard Seltzer. On the heels of our continued expansion into 39 states and being recognized as one of the top 10 fastest selling seltzer brands, were excited to deepen our product integration responsibly within the Conference and with its fans of legal drinking age.. Copyright 2020 Brunch Pro on the Brunch Pro Theme, Sonic Shark Week Slush: What It Is + Review, Wendys Cheddar Bun: Everything About Bacon Cheddar Cheeseburger, Sonic Milkshakes: Their Milkshake Menu Ranked, Chocolate Ganache Brownies: Most Fudgy Recipe, Oreo Milk Tea: How To Make Cookies & Cream Boba, Tapioca Syrup: What It Is & Hows Different from Corn Syrup. Sonic has taken a bold leap into the melon-flavored hard seltzer market, offering a refreshing take on the genre. This seltzer is by far the most candylike of any of the flavors, which is what we really wanted from Sonic seltzers. Guava is one of those fancy-sounding names that manufacturers can just throw onto products because they know that not that many people will call their bluff. Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. Now, Sonic Hard Seltzer is entering a new phase of its nationwide rollout by adding eight states to the list of locations where it can be purchased. Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. Oh darn! SONIC Hard Seltzer is made with all naturally gluten-free ingredients. COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. Sipping this reveals no evidence at all of the raspberry flavor promised by the illustration on the can. This post is an update of: Truly Hard Seltzer Opening New Downtown Los Angeles Taproom in Early 2022. (If you sense in the moniker a vague echo of Bartles & Jaymes, a before-its-time wine cooler marketed with before-its-time whimsy in the 80s, Mossman would be delighted to hear it: The nod was intentional.). Compared to the other Sonic seltzers, everything about the flavor of Cherry Limeade is more extreme. Tags: Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. On Memorial Day 2021, Sonic Hard Seltzer hit shelves in the Sooner State. While some of the calories in SONIC Hard Seltzer do come from those sugars and other carbohydrates, most of them come from the alcohol content itself. Sonics Limeade Hard Seltzer boasts a bold, sweet flavor unmistakably reminiscent of its citrus inspiration. Count us as firmly Team Cherry Limeade. Notify me via e-mail if anyone answers my comment. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. We generously provided a few cases for us to test out all these delicious flavors so we could report back our results. Offering less tartness than other options, it evoked subtle similarities to soda beverages like 7UP. No content on this site may be reused in any fashion without written permission. Along with serving up never-before-seen Truly concoctions, we work with . When typing in this field, a list of search results will appear and be automatically updated as you type. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. Just don't come to this seltzer expecting to be blown away by the essence of exotic guava, or you'll leave disappointed. Your email address will not be published. In 2018, the category grew by 4%, making it the fastest-growing segment in the U.S. market. Mossmans six-year tenure at the brewery was immediately preceded by another half dozen years as a CPG licensing executive focused on the hardware industry. The press release does not specify when the SONIC Hard Seltzers will be available in St. Louis or where they will be purchased. Because the brand had made it to retailers just before the coronavirus made it to Oklahoma, he was able to monitor scan data to see how the various Will & Wiley offerings were performing off-premise, which, if you recall those chaotic early days when the -demic was still epi-, was the only place anyone was buying. Those storylines, and other market factors, are creating new opportunities for brewers willing to try their hands at developing businesses beyond their own portfolios and brands. The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy. Limeade excels because it delivers a multifaceted lime experience, offering reasonably convincing facsimiles of the flavors of lime juice and lime zest. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram . But two things happened that would dramatically expand the course of the brewerys FMB foray. At first glance, everything about Sonic Hard Seltzer is what we've come to expect from this beverage category, from the ingredients to the nutrition to the slim white can. As it so happens, the hard-seltzer-ficiation of Ocean Water would lead to a sea change for COOP. Were building an enterprise separately, built around Sonic and any additional innovations that well bring on, he says. "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. The taste is stronger than some of the others, and the extra sweetness really helps sell it as Limeade rather than just another weak-tasting hard seltzer. | VinePair, https://vinepair.com/articles/ask-bartender-secret-to-margarita/, wbs_cat Spirit, wbs_type Tequila, agave, blanco, lime, margarita, tequila. But in the 11 months since launching the brand, COOP has expanded its footprint twice: first to an additional six Midwestern states in October, and then to 24 more in March 2022. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. It doesnt look like just a play on the [Sonic] name, it looks like an extension on what the company was already doing in the past.. Hip2Save is a registered trademark of Hip Happenings, LLC. Whether Sonic hard seltzer can sell well in, say, New England, where the drive-ins brick-and-mortar presence is comparatively sparse, is an open question; Bichsel speculates that the going would get tougher for the licensed FMB further afield of its true-blue footprint. This new offering makes a splash in the growing beverage category by re-creating fan-favorite beverage flavors in a new format. But in a multibillion-dollar hard seltzer market, regional and nearly national longtail brands can stack tremendous cash without leading the category. Thanks for letting us know what youve thought of these, Stormy! You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! A Sooner State fast-food staple for nearly eight decades, Sonic has national name recognition and legions of fans. We ended up throwing away the rest of them. The Hailey Bieber and Selena Gomez drama has resurfaced again in 2023 and many are talking about their matching G tattoos. To find SONIC Hard Seltzer near you, visit https://sonichardseltzer.com/locator/or learn more at @sonichardseltzer on Instagram. If faced with the challenge of describing guava flavors on the spot, it may prove difficult due to a lack of experience or familiarity. Your email address will not be published. All these flavors come in at only 100 calories each while containing no added sugar or gluten, making them healthier alternatives than many other items on Sonics restaurant drink menu (excluding alcohol). OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new . 1 oz Fresh Lemon Juice. Slinging hard seltzer through Americas variously applied, post-Prohibition three-tier system of alcohol commerce is a different challenge entirely from selling fast food and fountain drinks to sweaty motorists on the quick. SONICDrive-In While the accompanying illustration implies raspberry flavor, it tastes more akin to pink lemonade. Sonics Hard Seltzer Is Hot. . | VinePair, https://vinepair.com/articles/favorite-way-to-drink-bourbon/, wbs_cat Spirit, wbs_type Bourbon, bourbon, drinking, happy hour. 4-5 Raspberries. And the firms longstanding popularity in the Midwest and Great Plains states suggests that theres room to grow, even absent further geographical expansion. They come in two variety packs, Tropical and Citrus. Has anyone tried these? Site by To learn more about the SONIC Hard Beverages products and where to purchase, visitsonichardbevs.com. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. So in mid-2020, they went back to the well, whipping up another Sonic-inspired hard seltzer, modeled after the restaurants polarizing, electric-blue Ocean Water to release in spring 2021. The Greatest Hits Pack features fan-favorite flavors such as Cherry Limeade, Ocean Water and Lemon Berry. Despite lofty expectations, our taste testers were sorely disappointed by the Ocean Water seltzer flavor from Sonic Hard Seltzers. On the front end of that seltzer craze, we decided that we would get into seltzer but with a very local-centric seltzer in Oklahoma, to stay focused on our home market, he recalls, crediting Spiked Snowmelt, a hard seltzer that Colorados Upslope Brewing Company introduced in May 2019, as a bellwether for the OKC brewerys own foray into FMBs. And if you do everything right, your liquid stays solid, and you get a little lucky, your rocket just may go well, supersonic. All in all, these seem healthier than most items on the drink menu at Sonic restaurants (except for the fact that they contain alcohol, of course). We like the blue one (maybe its ocean) the best (?). Is there a more distinctly American institution than the Sonic Drive-In? With Sonics iconic branding and flavors ranging from Pineapple to Ocean Water for all taste preferences, this refreshing drink deserves its place among cold drinks on those hot days! That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. For more information, visit COOPAleWorks.com. It definitely gives a lack of longevity to whatever youre trying to extend with that branding. He thinks that Sonic hard seltzer has found success in part because of the aesthetic continuity from restaurant to package, and in part because Sonic has spent so much time and effort building its QSR business as a beverage-centric destination. You'd think the Limeade would taste pretty puckery, but it was less sour than some of the other seltzers, with a slightly more soda-like flavor. Recipe. But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. Order up! ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. Hi, I'm Ana! All your favorite SONIC flavors are now available as hard seltzer! Your email address will not be published. OKLAHOMA CITY, Nov. 3, 2021 /PRNewswire/ -- SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska . About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Lemon Berry SONIC Hard Seltzer. The alcoholic beverages are not available at SONIC Drive-In locations, according to the press release. from 8 AM - 9 PM ET. We took the hard job of tasting them all and ranking them so you know which one to buy. Pick up a pack and host your own happy hour any time you want! An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. Read our full disclosure policy here. If a bottle of Orangina lived a hard life that drained it of all sweetness and light, leaving only sourness and disappointment, this is what you'd get. Hard seltzer is expected to gain in popularity as the years go by. We got some in Oklahoma. According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. You can update your preferences by clicking the "Cookie Policy" link at the bottom of any page on our website. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. They're made out of carbonated water, alcohol fermented from sugarcane, and natural flavors. Please look at the time stamp on the story to see when it was last updated. I searched high and low for these and my husband finally found them and got me the red citrus pack. SONIC is part of the Inspire Brands family. Of course, so-called berry lemonade often doesn't taste like berries, so we won't hold that against it. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Consumers could previously only purchase the hard seltzer in Oklahoma. COOP Ale Works COOP Ale Works is a craft brewery based in Oklahoma City, OK, dedicated to brewing full-flavored beers with the greatest attention to quality. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. Make sure to check this post about Sonic Shark Week Slush! Sonic Seltzers Melon Medley is an unrivaled tropical treat that stands out among the rest. grown-up refresher with 5% ABV. The aesthetic change takes place alongside news that the brand will be expanding its distribution footprint into several new markets. Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. The hint of sweetness leaves your tongue pretty quickly, making way for an acidic, cucumbery aftertaste that's a little bit like Pepino Limon Gatorade. 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